The modern world is full of subscription merchant services. Magazines and newspapers used to be the only real subscription services a typical family would purchase. Some folks even remember the joy of getting their CD, DVD, or cassette tape in the mail as part of their music subscription.
Today, more companies and industries are finding ways to take advantage of subscription merchant services. The challenge that these businesses run into typically revolves around finding the right subscription merchant account that can handle credit card payment processing while also adding value to the overall business.
From at-home meal prep delivery services to wine of the month clubs to educational video programs, subscription programs and businesses are popping up everywhere.
If your business is exploring adding a subscription element to your business model or is simply looking for a way that your high-risk business to partner with the right continuity credit card processor, it’s crucial that you find the right merchant account.
Why Worry About Value?
Before we explore ways to add value, it works discussing while value even matters in the first place. It’s tempting to only consider the overall price when choosing a high-risk merchant or credit card processing service provider. If your fees are low and the service works, it should be good enough, right? Wrong.
Estimates show that over 15-percent of online shoppers have signed up for at least one subscription service, which results in millions of dollars for the involved companies. They sign up based on recommendations, curiosity, a special promotion, or an easy way to cancel.
Roughly 40% of subscribers cancel, often within the first month. A key reason they cancel: lack of value for the cost.
A profitable subscription service relies on repeat business. When customers are leaving, you could lose all of the money you thought you were saving by going with the cheapest merchant account and payment gateway.
Value Added is a Customer Kept
Balancing the cost of your merchant accounts with the value it offers those who have a membership with your company is one of the best ways to keep members active and those recurring payments coming.
Here are some ways the right merchant account can add value to your high risk subscription-based service:
1. Secure Clients are Happy Clients
The issue of data security is one of the biggest concerns consumers have when they are considering typing in their debit card information. This especially true with it comes to reoccurring billing with credit cards.
Customers want to know that their personal, private, payment information is going to be safe. Business owners want the same thing: secure data.
Secure merchant services give customers peace of mind when shopping online or signing up for a subscription service. That means that data is encrypted at different places along the entire process.
Whether customers are making a one-time credit card payment or want some kind of recurring billing, merchants can rest assured that customers are protected.
Of course, there is an added benefit when your payment gateway supports PCI Level 1, at a minimum: you save money on software upgrades and security programs because your payment gateway already does all the heavy lifting.
2. Convenience Means More Sales
If shoppers find any difficulty in the check-out process, merchants lose sales. A merchant account that doesn’t support credit card processing, for example, deters those who don’t carry cash from shopping.
When you move to an online business, you want a processor that can take payments digitally without forcing the consumer to call the company. When your company takes orders online, it means people can shop at all hours of the day, even when you’re not officially open.
Another element of convenience that works towards your advantage is allowing shoppers to save their payment information. When someone has to enter their credit card information every time they want to purchase something, you create a roadblock that could lower sales.
When they can simply log in, click a “buy button” and check out, they are more likely to make more and large purchases. Your subscription-based program relies on being able to store customer data, or the entire thing falls apart.
Finally, merchant accounts that can accept multiple forms of payment are more accessible to the consumer and customer.
It’s fairly common for stores to accept credit or debit cards and offer credit card processing, but have you considered taking other forms of payment? These transactions could come from a third-party site like Paypal, Venmo, etc. or could even be an alternative form of payment altogether, like Bitcoin.
If your magazine, flavor of the month, or streaming products are offered internationally, your shoppers will appreciate being able to purchase goods in their own currency.
You’ll appreciate not having to worry about exchange rates and international transaction issues. Instead, you and your clients will appreciate the value of a flexible merchant account.
3. Clear Expectations Reduces Chargebacks
While most shoppers wouldn’t argue that clear terms and conditions is a crucial part of their shopping decisions, there is a great deal of hidden value in setting expectations.
When your business offers recurring billing and payments, you want a comprehensive, yet concise, contract or operating agreement. These signed contracts outline how the process works; what will be delivered, pricing, how many, and when; help understand how to cancel; and more.
When expectations are clear, your company is better protected in the case of chargebacks, complaints, or even lawsuits. A merchant account provider that doesn’t help with creating, displaying, and using a proper contract puts your subscription program at risk.
When Value and Low Prices Meet
Whether you’re looking to start a subscription program or just need to trim the fat on your current subscription merchant account, there has never been a better time to contact us at HighRiskPay.com.
As one of the most flexible, cost-effective, and subscription merchant accounts providers in the industry, our mission is to bring value to your high-risk merchant services. From helping make sure your recurring payment programs are safe and secure to ensure sure your business can get the best rate in town.
Contact us today to discuss your needs. Give us a call or shoot us a message on our website to get started with your free consultation and quote. We’ll help you keep more of your subscription-based clients and your business by adding more value for less. Reach out to HighRiskPay.com today.